Women's attitude towards mass media advertisement
نویسندگان
چکیده
منابع مشابه
Attitude towards Mass Media and its role in promoting
Communication remains the most fundamental element of society and its progress. Therefore, the modern epoch of information technology also known as the era of ‘satellite communication’ necessitates mass media as part and parcel of human existence, experience, and endeavor. Through communication, members of a society share their experiences and knowledge, understand each other, and generate coll...
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Corporations are working under changing environment. To cope with these changes marketers are continuously involve in finding new ways to communicate their products and services. People have too many choices and too less time so communication becomes very critical. Changes in technology open a new door as mobile devices are common now days. Mobile advertisement is the most attractive channel to...
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Networked electronic displays provide unique and effective capabilities for businesses and industries to communicate with their consumers. Today there are many solutions for static distribution of media-contents. However, delivering dynamic media-contents remains a major challenge. The overall goal of this work is to provide an intelligent media-content distribution, by which business intellige...
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The aim of this study was to find out the attitude of Faroojian people towards modern media (satellite) and social factors affecting it. This survey used questionnaire and random sampling. To gather data, sample selected among 380 people over 18 years old. For measuring the validity and stability of this study we used face validity and Cronbach's alpha. By using SPSS, the data were analyzed...
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ژورنال
عنوان ژورنال: Patan Pragya
سال: 2019
ISSN: 2594-3278
DOI: 10.3126/pragya.v5i1.30456